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Fix Our Feeds
#fixourfeeds is a campaign by Teach Us Consent calling on the Australian government to introduce an opt-in feature for social media algorithms. Since launching the campaign, more than 6500+ people have signed their open letter, including former Prime Ministers Malcolm Turnbull and Julia Gillard. We worked closely with the team to develop a sub-brand identity and landing page for the campaign.
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Creating a campaign identity that's attractive and sticky for Gen Z and still resonant for leaders like Malcolm Turnbull and Julia Gillard to personally share is no small feat, but Tilt nailed it as per. Lizzie not only responded to our brief, but helped bring our then-embryonic idea to life with sharp strategy and standout creativity. Working hard and fast, she helped ramp a campaign that was immediately fit for purpose and attracted overwhelming public support. We received an incredible number of unsolicited compliments on the website alone!
Tess Fuller - Teach Us Consent
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