Social media moves fast, and the best strategies move with it.

10 weeks

$3000 + GST

The most effective social media comes from inside your organisation, because no one knows your community like you do. Social Shift gives you the tools, insights and support you need to run your own social channels with confidence, clarity, and creativity.

In this 10 week intensive, you’ll learn how to build and execute a social media strategy to capture attention, gain supporters and create change. Designed specifically for those working in social and environmental advocacy, you’ll be part of a collaborative cohort of change makers.

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Social SHift

Social SHIFT

What you’ll walk away with

By the end of the 10 weeks, you’ll:

Know exactly who you’re talking to, what you want them to do, and how to inspire them to act.

Go from inconsistent, ad-hoc posting to running a strategy-led social presence with purpose and direction.

Have a bank of ideas, templates, and workflows to make content creation faster and easier.

Feel confident creating graphics, videos, and copy that get attention and align with your mission.

Be plugged into a supportive network of peers and experts to keep you inspired long after the course ends.

What’s included?

10 interactive weekly workshops

1.5 hours each week, online

Part webinar, part interactive workshop - across 10 weeks we'll walk you through strategy, execution, and ongoing optimisation. You’ll learn a mix of theoretical foundations (marketing + social media essentials) and practical skills to put them into action.

Strategy and workflow templates

Build your own tailored strategy using tried-and-tested templates we’ve developed over years of running high-impact campaigns.

Weekly slack Q&A (”office hours”)

Think of it like lecturer office hours, but without the awkward classroom energy. Each week, Lizzie and Tegan will be online at a set time, ready to answer your burning questions, help troubleshoot your campaigns, and bounce around ideas in real time.

6 month access to our slack community

A space to connect, collaborate, and get real-time feedback from your peers and our team.

6 month access to our weekly trend report

Your shortcut to “what’s happening online” — from viral formats to emerging topics — so you can stay relevant without the doom-scrolling.

Who’s this for?

You work in a climate-focused or mission-driven organisation, and social media is just one of the 57 things on your to-do list.

You want to feel confident that the hours you spend posting aren’t just disappearing into the void.

You know your cause deserves more attention — you just need the tools (and headspace) to make it happen.

You want to understand what’s actually working online right now, without the endless doom-scrolling.

You wish you had someone to bounce ideas off, sense-check a campaign, or talk you out of that 3-paragraph caption.

You’re ready to run your socials with clarity, creativity, and a strategy that actually works.

You’d love to be part of a community of people who “get it” — because they’re fighting the same good fight.

Ready to jump in?

Book a call to learn more

I'm interested, what's next?

What you'll learn

Across 10 weeks, we'll cover 8 topics from strategy, execution to ongoing optimisation. You’ll learn a mix of theoretical foundations (marketing + social media essentials) and practical skills to put them into action.

Develop Strategy

ExecutE

Optimise & Extend

1 - Audience and objective

Understand who you’re talking to and what success looks like

2 - Platforms

What’s working on LinkedIn, Instagram, TikTok, and Facebook (and figure out where you should be)

3 - Creative idea generation

How to turn a blank page into fresh, relevant content ideas

4 - Copywriting

Learn from Tegan how to write sharp, engaging captions and hooks

5 - Design basics

Lizzie will teach you the basics, so your graphics and carousels look professional

6 - Video

Tips, tricks, and tools for creating scroll-stopping videos

7 - Workflows and reporting

The un-sexy but vital systems that save you time and prove your impact

8 - Collabs, influencers and partnerships

How to find and work with partners who align with your mission

Course

We get what you need — because we’ve been there.

We’re Lizzie & Tegan — the brains behind Project Planet and Tilt. We’re marketers by background, bringing our skills to social and environmental movements, and have worked with brands and organisations like The Local Project, SÜK Workwear, Cheek Media, Teach Us Consent and Heaps Normal.

We also run Build a Ballot, a tool and campaign that reached millions of young Australians this year in the lead-up to the federal election. The key to our viral success? A social media strategy that brought us 25k followers, reached 1.4m accounts and had 4.5m organic views.

We know what works, what doesn’t, and how to make social media a tool for real-world change.

Book a call to learn more

I'm interested, what's next?

Kind words

"Groundswell’s Instagram is essential when it comes to our impact storytelling and its transformation since partnering with Tilt has been impressive. We value content that strikes the perfect balance—thought-provoking, substantial, and easy to digest—and Tilt deliver on all fronts. Thanks to their expertise, our messaging is sharper, more engaging, and our grid has never looked better."

Groundswell Giving